DIGITAL MARKETING

Certified Digital Marketing Professionals facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world – with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. A CSM Certified Marketing Strategy Professional is able to define all marketing activities that use electronic devices connected to the internet to engage with customers.
Successful candidates will be awarded the Certified Digital Marketing Professional certification by SMstudy® after passing the exam.

COURSE DETAILS

Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). 

SMstudy Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy.

 

Duration:  3 Days

Course Fee:  £ 497.00

Exam Fee:  £ 100.00 – proctored international exam

Digital Marketing Professional

COURSE OUTLINE

1. Introduction 

A Brief History of Digital Marketing 

Corporate Strategy Overview 

Aspects of Sales and Marketing 

Levels of Sales and Marketing Strategy 

Marketing Strategy Overview 

Digital Marketing Overview 

 

2. Understand and Evaluate Digital Marketing (DM) Channels 

Understand Available DM Channels 

Evaluate DM Channels 

 

3. Plan and Develop DM Channels 

Plan and Develop Website Channel 

Plan and Develop Mobile Channel 

Plan and Develop Social Media Channel 

 

4. Optimize Website 

Optimize Website for Reach 

Optimize Website for Relationship 

Optimize Website for Reputation 

 

5. Optimize Mobile/Tablet/Devices 

Optimize Mobile Site and App for Reach 

Optimize Mobile Site and App for Relationship 

Optimize Mobile Site and App for Reputation 

 

6. Optimize Social Media 

Optimize Social Media for Reach 

Optimize Social Media for Relationship 

Optimize Social Media for Reputation 

 

7. Other Important Elements of DM Channels 

E-mail Marketing 

Web Analytics 

Search Marketing 

Popular Social Media Platforms 

Affiliate Marketing 

Search Engine Optimization 

 

 Takeaways

Classroom study materials 

Engaging case studies 

Full-length simulated exam 

Chapter tests 

Study guides

Certified Digital Marketing Professional certification by SMstudy