MARKETING STRATEGY
In order for products and brands to be successful they first need well-planned marketing strategies to ensure they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. CMS’s Marketing Strategy Certifications confirm a working knowledge of a framework for effectively managing the Marketing Strategy of any organization.
COURSE DETAILS
Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
CSM Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Duration: 3 Days
Course Fee: £ 497.00
Exam Fee: £100.00

Marketing Strategy Professional
COURSE CONTENT
1. Introduction
Evolution of Sales and Marketing
Corporate Strategy and its Relationship to Sales and Marketing
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
2. Analyze Market Opportunity
Determine Strengths and Weaknesses
Determine Opportunities and Threats
3. Define Competition, Targeting and Positioning
Identify Competition
Select Target Segments
Create Differentiated Positioning
4. Determine Pricing and Distribution Strategies
Determine Pricing Strategies
Determine Distribution Strategies
5. Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
Determine Metrics
Determine Objectives
Decide Marketing Aspects and Allocate Budget
Takeaways
Classroom study materials
Engaging case studies
Full-length simulated exam
Chapter tests
Study guides
Certified Marketing Strategy Professional certification by SMstudy