In order for products and brands to be successful they first need well-planned marketing strategies to ensure they satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. CMS’s Marketing Strategy Certifications confirm a working knowledge of a framework for effectively managing the Marketing Strategy of any organization.

Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. 

CSM Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. 

1. Introduction 

Evolution of Sales and Marketing 

Corporate Strategy and its Relationship to Sales and Marketing 

Aspects of Sales and Marketing 

Levels of Sales and Marketing Strategy 

Marketing Strategy Overview 

2. Analyze Market Opportunity 

Determine Strengths and Weaknesses 

Determine Opportunities and Threats 

3. Define Competition, Targeting and Positioning 

Identify Competition 

Select Target Segments 

Create Differentiated Positioning 

4. Determine Pricing and Distribution Strategies 

Determine Pricing Strategies 

Determine Distribution Strategies